I’m assuming I don’t need to tell you all of the benefits of video marketing, right? Well, just in case, we’ll do a list super quick of reasons you NEED to be utilizing video marketing somehow in the marketing of your business.
It’s much easier to convert watchers to buyers because they can see and feel how excited you are about your business. That’s something that the written word just doesn’t have on video.
When scrolling through social media, it’s much more likely to gets someone’s attention with video.
When done well, you add a level of professionalism to your business
People are trained to look at eyes, so if you’re on a video, people are psychologically trained to look at you and listen.
And finally, video posts are also optimized on most social media channels (meaning they get priority in the news feeds)
Now that you understand WHY you should be using video, let’s show you HOW you can utilize it in a FREE way!
So, you probably already know, I also have a digital marketing agency, Alphapom, where we help out clients that just simply don’t have the time to do it themselves.
Well, in that business, we are always searching for tools that we can recommend to our clients that wish to take some things on their own, including video production.
While on our latest search, we found this software, HitFilm Express! Before you start thinking, ok, what’s in it for them? Don’t, lol! We literally have NO horse in this race. No affiliate, no kickback, nothing. Just a super cool, cheap software you can use to edit your videos and make them totally kick ass.
Here is the link for the course that shows you the what and the how of HitFilm Express. Keep in mind this course is coming from our main Videographer and Producer, Mike. He knows his stuff, you guys!
If you’re wanting to learn more about graphics and video, follow his courses and watch your business blow up!